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The scene became an exploitable where the characters are labeled as different objects. Why Can't You Just Be Normal? refers to a scene from the film in which the protagonist turns to her son in her car and cries "Why can't you just be normal?", leading the child to respond by shrieking. As of June 7th, much of the Tumblr discourse around the Babadook centers around him being a gay icon. Then, the jokes about Babadook's gay identity spread with such fervor they were covered by Mashable and Teen Vogue (examples shown below). The meme drew its most attention when June, LGBT Pride Month, began. On February 15th, 2017, Twitter user uploaded screenshots of such dialogue, gaining over 5,000 retweets (shown below). The idea continued to spread throughout Tumblr as ironic, trolling discourse. The post gained over 126,000 notes, and likely launched the idea that The Babadook was a gay character and icon. On December 10th, 2016, Tumblr user Taco-bell-rey uploaded a screenshot of The Babadook appearing in the LGBT section of Netflix. In early 2017, a joke that The Babadook was gay began spreading through Tumblr and eventually Twitter. Her tweet gained over 76,000 retweets and 146,000 likes and was covered by New York Magazine. One notable instance of Babadook fandom was posted to Twitter on June 30th, 2016, when writer Katie Dippold tweeted about a Halloween party she attended dressed as the Babadook only to discover it wasn't a costume party (shown below). There is also a large amount of fan art on DeviantArt devoted to The Babadook. On Facebook, The Babadook has over 160,000 likes. Fandomįan reception to the film has been strong as well. Critics praised the film's moving story and commitment to horror without jump scares, as well as the performances from the two leads. The film was very positively reviewed, with a 98% rating on Rotten Tomatoes and an 86 rating on Metacritic. However, following positive critical reception, it was able to grow to a massive success.

It initially opened in only 3 theaters in the United States.

It premiered in January of 2014 at the Sundance Film Festival and had a limited run in Australia that year, premiering in just 13 theaters. A Victorian terrace house was built specifically for the film. It was shot in Adelaide, Australia and interior shots were mostly filmed in a soundstage. The film was Kent's first full-length film and was produced on a budget of $2.5 million. As the story unfolds, Amelia grows increasingly manic as she is unable to tell what is real and what isn't, and is perhaps becoming infested with the Babadook. Amelia is disturbed by the graphic story and Samuel becomes convinced the monster is real. The book tells the story of Mister Babadook, a tall man in black with a top hat who, once let in, cannot be eradicated until he kills the host. One night, they read a pop-up book called The Babadook, which has mysteriously appeared in their house. The child, Samuel, is difficult, and the mother, Amelia, is exhausted with the behavior of her son. The Babadook centers around a mother and child living in the aftermath of the father's death, which occurred when he was driving the mother to the hospital as she was in labor.